The head of nursing at a NHS Foundation Trust has praised a North East video production company for its exemplary and professional support during the coronavirus crisis.
The County Durham & Darlington NHS Foundation Trust has used videos produced by 3 Point Media – based in Darlington – to send urgent information to its 9,000 staff who work across nearly 100 sites and serve a population of more than 650,000 people.
The videos have covered a range of subjects, including vital advice for new junior doctors and nurses, changes to midwifery services as well as important messages from senior officials. 3 Point Media has also produced a film chronicling the experience of a doctor as he treated COVID-19 patients.
Noel Scanlon, the Trust’s executive director of nursing said 3 Point Media’s videos had helped him and other senior colleagues to address staff concerns, offer words of encouragement and create a clear sense of direction.
“The feedback I’ve had from staff has been absolutely tremendous,” he said. “I’ve been hugely impressed by both the calibre and the flexibility that 3 Point Media have offered.”
The company has produced a special set of production guidelines to ensure safe working for both its team and NHS staff when it films at the Trust’s hospitals and buildings. It has also created a green screen studio at its base in Lingfield Point with two metre distances clearly marked.
“Throughout this time 3 Point Media have been exemplary – both in turning round media that we wished to produce in a very short timeframe – but also enabling us to avail of their facilities so that we could create podcasts in a safe environment,” said Mr Scanlon.
The company had been a tremendous support to the Trust during the crisis, he added, producing “exemplary visual media in a very professional manner.”
3 Point Media was launched in 2005 by Xavier Davidson, Michael Weadock and Dan Whaler. As well as the NHS, it works with a number of national and North East clients, including the Tees Valley Combined Authority, Mobile Mini, Newcastle Building Society, Texon and Traidcraft.
Mr Weadock, company director and senior producer, said videos will continue to be a highly effective and efficient way for an organisation to communicate with large numbers of staff working from multiple locations.
“In the short term, I’m sure we’ll see many people continue to work remotely or from their home. It’s so important that they are kept fully informed by their employer – and videos are so good at doing this,” he said.
“We have worked with the NHS for a number of years and have been extremely proud to help them communicate to their staff and the public. We have always been impressed with the professionalism and dedication of the doctors, nurses and managers.
“We’ve had a glimpse of what life has been like for them over the past few months and they deserve every ounce of respect and praise they’ve received.”
For more information about 3 Point Media visit its website https://www.3pointmedia.co.uk/