Company looks to Germany for further expansion

SONY DSCAn award-winning company has unveiled plans to build on its global success.

The All-in-One Company, which helped create the onesie fashion craze, already has customers all over the world…from Nepal to Namibia.

It has generated interest from most countries and territories on the planet and has sold in well over 100 of them, including Afghanistan and Andorra.

Now, with the help of Northumberland Business Service Ltd (NBSL), it is creating a German version of its website.

(Coverage in Journal online; The Journal, Chronicle and News Post Leader

“Germany’s our fourth biggest market – behind the UK, Australia and the United States – so it makes sense to launch our first non-English language website there,” said The All-in-One Company founder Kate Dawson.

As well as support from NBSL the company, based in Ashington in Northumberland, has been advised by the UK Trade & Investment (UKTI) on how to develop its business overseas.

“Over the past few decades the UK’s fashion industry has suffered a devastating decline because of cheap, and in many cases, low quality imports. We’re doing our best to turn that around by producing a high quality product, made by hand here and – because our customers design and buy through our website – available to anybody anywhere in the world,” said Kate.

Those customers can now choose from an even bigger range after The All-in-One Company unveiled the Suitsie – aimed at the increasing number of people who work from home or who want a onesie with a difference.

The launch of the Suitsie coincided with a promotional partnership with the food giant Weetabix which saw The All-in-One Company featured on 1.5 million boxes of Ready brek.

Joy Gair, North East Business Support Adviser for NBSL – which has helped 1200 companies with more than £1.3m of growth funding – said: “From its start The All-in-One Company has demonstrated some of the best characteristics a business needs to have to grow. Its imagination and its drive – allied to the quality and uniqueness of its product – have rightly resulted in success.”

She added: “We are delighted to be able to support the next stage of its development.”

Around 80% of The All-in-One Company’s sales are in the UK with the build up to Christmas being the busiest time. “We’re constantly looking for ways to introduce new products and increase sales at different times of the year,” said Kate. “We’ve always done well in Australia where the demand comes in their winter, which is our summer of course, and was our quietest time of the year.

“I’m very grateful to Joy and NBSL. Getting access to their support was so straight-forward and did not require the completion of a daunting amount of paperwork. I’m really excited about the next stage of The All-in-One Company story and I hope other new websites follow in more countries. But remember – a onesie’s not just for Christmas.”






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